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EDUCATION GEOGRAPHICS INTRODUCTION

The global financial crisis (GFC) of 2008 made Australian parents far more sensitive to price barriers when choosing a school for their children and brought about a flattening of previously steady annual increases in the market share of the Independent school sector.


Confidence has been further eroded by declining real incomes since the end of the mining boom of 2010-12 and this has pressured more middle class parents to choose lower fee school options, pulling Year on Year Independent school market share into negative territory across resource states of West Australia and Queensland.

The risks of job losses due to computerisation are now spreading further up the skills ladder to take in some professional occupations in health and finance industries and this will impact high fee Catholic and Independent school enrolments.

Between 2001 and 2011 the biggest proportionate increases in marriage by religion and qualifications has been among Gen X agnostic professional women marrying Catholic men and among female Catholic professional women marrying agnostic men, blurring barriers between Non-Government schools.

So how can schools respond to this rapidly changing education marketplace to identify current threats and opportunities and ensure that marketing and transport policies are targeted at the most productive streets to protect future market share?

An email to Education Geographics should be the first step.


For more information email us at info@educationgeographics.net.au



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