The global financial
crisis (GFC) of 2008 made Australian parents far more sensitive
to price barriers when choosing a school for their children
and brought about a flattening of previously steady annual
increases in the market share of the Independent school sector.
Confidence has been further eroded by declining
real incomes since the end of the mining boom of 2010-12 and
this has pressured more middle class parents to choose lower
fee school options, pulling Year on Year Independent school
market share into negative territory across resource states
of West Australia and Queensland.
risks of job losses due to computerisation are now spreading
further up the skills ladder to take in some professional
occupations in health and finance industries and this will
impact high fee Catholic and Independent school enrolments.
2001 and 2011 the biggest proportionate increases in marriage
by religion and qualifications has been among Gen X agnostic
professional women marrying Catholic men and among female
Catholic professional women marrying agnostic men, blurring
barriers between Non-Government schools.
how can schools respond to this rapidly changing education
marketplace to identify current threats and opportunities
and ensure that marketing and transport policies are targeted
at the most productive streets to protect future market share?
email to Education Geographics should be the first step.