Founder and Executive Chairman

Pioneered demographic profiling of Australian political and economic groups in Australia since 1975. Developed demographic strategy for the Australian Labor Party national campaign in 1983.

Australian Senator for Queensland (1984-90) and chaired Senate Inquiries into Drugs in Sport which established the Australian Sports Drugs Agency and has been a founding board member of the Australian Sports Anti-Doping Agency. Part-time Senior Member of the Australian Administrative Appeals Tribunal.

Currently a guest commentator for the ABC and the Election Analyst for The Australian Financial Review, where John often talks about profiling of politics and the labour market. He also writes adventure fly fishing articles for the ADS and EGS web pages. Pictures of trout tend to appear frequently in these articles.